The AI-powered clinic software firm, purpose-built for private-pay healthcare practices, has opened headquarters in London after significant growth in the UK last year.
Miami-based BoomerangFX is to open headquarters in the UK. The AI-powered clinic software and marketing automation firm, purpose-built for private-pay healthcare practices, saw growth of 6,000% across the UK last year.
The company also said that it has made multiple senior leadership hires in the UK and has stated its intention to continue to make additional executive appointments as part of its ongoing investment in regional leadership and operating capacity to support continued growth across Europe and the broader EMEA region.
The firm explained that there is a larger platform shift underway across private-pay healthcare – particularly in aesthetics, wellness, women’s health, speciality vision care, and elective clinical services – where practices are transitioning from fragmented point solutions toward unified operating platforms that connect clinical operations, patient acquisition, conversion, and retention.
Patient acquisition costs
Clinics face rising patient acquisition costs, higher consumer expectations and increased reliance on digital demand generation. At the same time, many fast-growing practices still run on disconnected systems with one tool for scheduling, another for EMR, a separate CRM, and a patchwork of marketing vendors. This, BoomerangFX says, creates data silos, missed leads, inconsistent follow-up, and operational drag.
The firm has developed an integrated platform that enables practices to run operations efficiently, generate demand and convert more inquiries into booked consultations, while building a scalable foundation for multi-location growth.
“Clinics are undergoing a platform shift – away from disconnected tools and toward unified systems that drive measurable outcomes,” said the firm’s co-founder and chief executive Jerome Dwight.
“Our record growth in the UK in 2025 validated what we believed – and what we have seen across other markets worldwide: clinics want a single operating system that connects operations, marketing automation, and AI-driven conversion. The UK headquarters and leadership expansion are foundational investments as we continue to scale across Europe and EMEA,” he added.
